Double-sided poster for Mca denver’s holiday makers market
For MCA Denver's Maker's Market, we developed a cohesive suite of creative assets, including a double-sided foldable poster, event merchandise, and an animated digital poster. This project combined thoughtful design, innovative problem-solving, and a deep understanding of the event’s purpose and audience.
The collaboration began with a quick call with MCA Denver’s team to establish the project brief. This call was instrumental in defining the vision, goals, and key deliverables, ensuring alignment from the outset. We walked away with a clear understanding of the event’s theme, audience, and desired tone—playful, creative, and reflective of the makers showcased at the market.
This project delivered a visually compelling and cohesive identity for the Maker’s Market, capturing the essence of both MCA Denver and the talented creators featured in the event. The combination of physical and digital assets ensured a wide-reaching impact and helped set the tone for a successful, memorable event.
With the brief in hand, we began by exploring ideas through hand-drawn sketches. This phase allowed for experimentation with layouts, visual metaphors, and typographic treatments without the constraints of digital tools. We focused on creating a design that would celebrate both the creative energy of the makers and MCA Denver’s unique architectural identity.
Building on our sketches, we transitioned to digital formats to refine our concepts. Here, we explored color palettes, typography, and layout variations. We chose to integrate the distinctive shape of MCA Denver’s building into the design, using it as a framework for organizing the poster’s information.
The finalized poster design featured a striking composition where the building's form housed key details, while shelf-like elements symbolized the market aspect, evoking the feeling of displayed handmade goods. The double-sided format allowed for a dynamic presentation, with one side acting as a bold invitation and the other providing detailed event information.
To further enhance the event’s branding, we translated the poster design into merchandise, including items that would resonate with attendees and reinforce the Maker’s Market’s creative spirit. Additionally, we designed an animated version of the poster for digital platforms, ensuring the event’s promotion extended seamlessly to MCA Denver’s website and social media channels.